The ad campaign is underpinned by the university鈥檚 commitment to reducing disparity in participation, success, and retention rates.
UC and mana whenua Ng膩i T奴膩huriri signed a听partnership agreement听in March 2019 to formalise longstanding relationships, and UC recently announced the Office of Treaty Partnership, K膩 Waimaero | the Ng膩i Tahu Centre,听thought to be a first in Aotearoa New Zealand.
Watch the Believe U Can ad, meet our student stars and find out more听here.
Believe U Can
Belief. The emotion that stirs your body into motion.
One small drop contains the power of the oceans.
And, yes, with all this chaos and commotion
You鈥檇 be forgiven for thinking
鈥淲hat鈥檚 my personal motivation?鈥
The new normal鈥檚 so abnormal that now normal鈥檚 an abstraction.
What happened to civilisation? This world is a distraction.
But still belief will never fail to cause a chemical reaction.
Fiing up your synapsis.
With purpose and possibilities to put into practise.
Yeah, those ones.
And, so, you pause.
Breathe.
And say: 鈥淲hat do I want to do for me?
The future me.
The one who needs me to believe
That I can make a difference 鈥 unequivocally. In whichever way I deem.
Even if that's flipping me into WE.
UC, that really is living the dream.
So, yeah, it鈥檚 a pretty simple plan.
Believe U Can.
By Rupert de Paula, Strategy Creative
